Timmy Thompson over at Ad Age proposes a standardized URL for all Spanish-language brand sites. As the multicultural online marketing industry is starting out and growing, the idea is to set a standard for writing URLs for company brand sites in Spanish. Promising idea, but I agree with his co-workers who said it’s an ambitious [...]

The Center For Client Retention reports that only a small fraction of US Hispanics actually pick up the phone and call to Spanish-speaking customer service agents even though companies are reaching out to US Hispanics in advertising and products.
Part of the study consisted of mystery callers calling the top 75 US Hispanic advertisers to make [...]