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	<title>.:: Ad Sheik ::. &#187; Search</title>
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	<link>http://adsheik.com/blog</link>
	<description>Multicultural Online Marketing And More</description>
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		<title>Meet the Chief Yahoo! of the Arab World</title>
		<link>http://adsheik.com/blog/2009/10/meet-the-chief-yahoo-of-the-arab-world/</link>
		<comments>http://adsheik.com/blog/2009/10/meet-the-chief-yahoo-of-the-arab-world/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 13:24:46 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=1010</guid>
		<description><![CDATA[Samih Toukan’s life motto, “It’s better to try and fail than to fail to try,” has made him the globe’s largest Arab entrepreneur success story. When one of the world’s major Internet portals, Yahoo! signed a multi-million dollar deal with the biggest Arab online community in the world Maktoob.com on August 25, CEO Samih Tahoun [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2009/10/yahoo-top-spanish-searches-in-september/' rel='bookmark' title='Permanent Link: Yahoo! Top Spanish Searches in September'>Yahoo! Top Spanish Searches in September</a> <small>Yahoo! released their Top Searches for the month of September...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
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		<title>85 % of US Hispanic Online Searches Done In English</title>
		<link>http://adsheik.com/blog/2009/08/85-of-us-hispanic-online-searches-done-in-english/</link>
		<comments>http://adsheik.com/blog/2009/08/85-of-us-hispanic-online-searches-done-in-english/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 08:01:57 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=891</guid>
		<description><![CDATA[Search Engine Marketing (SEM) done correctly can be cost-efficient, quick and a fast ride straight into your Hispanic target group (or any other ethnic group you&#8217;re selling to). But searching on Google will give you very few sponsored ads in Spanish which is strange as the Hispanics are estimated to having an annual spending power [...]


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		<slash:comments>0</slash:comments>
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		<item>
		<title>With Online Search &#8211; Bayram Peaks Twice, Ramadan Once</title>
		<link>http://adsheik.com/blog/2009/07/with-online-search-bayram-peaks-twice-ramadan-once/</link>
		<comments>http://adsheik.com/blog/2009/07/with-online-search-bayram-peaks-twice-ramadan-once/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 20:55:20 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=724</guid>
		<description><![CDATA[Ramadan 2009, the month of fasting for Muslims around the world, is coming up and with it many first-time ethnic marketing campaigns for companies trying out their luck in selling to multicultural segments. As the month of fasting is followed by 3-4 days of festivities (called Eid) where people consume, reconnect and buy lots of [...]


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		<title>Now You Can Advertise Next To Your Competitor&#8217;s Brand Name on Google</title>
		<link>http://adsheik.com/blog/2009/05/now-you-can-advertise-next-to-your-competitors-brand-name-on-google/</link>
		<comments>http://adsheik.com/blog/2009/05/now-you-can-advertise-next-to-your-competitors-brand-name-on-google/#comments</comments>
		<pubDate>Wed, 13 May 2009 08:19:14 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=418</guid>
		<description><![CDATA[Starting June 4, marketers in some 200 countries will be able to purchase rival trademarks as keywords to trigger display of &#8220;sponsored search&#8221; ads on Google. For instance, Movistar can now run their ads whenever someone searches for &#8220;Telefonica&#8221; in Spain. Google&#8217;s policy, implemented in the U.S. and Canada in 2004, bars advertisers from using [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2009/11/google-adwords-expands-product-ads-cpa-pricing/' rel='bookmark' title='Permanent Link: Google AdWords Expands Product Ads &#8211; CPA Pricing'>Google AdWords Expands Product Ads &#8211; CPA Pricing</a> <small>Good news for advertisers &#8211; Google will be testing a...</small></li>
<li><a href='http://adsheik.com/blog/2009/11/ad-sheik-on-google-wave-want-to-discuss-multicultural-marketing/' rel='bookmark' title='Permanent Link: Ad Sheik on Google Wave &#8211; Want To Discuss Multicultural Marketing?'>Ad Sheik on Google Wave &#8211; Want To Discuss Multicultural Marketing?</a> <small>Those of our blog readers who are on Google Wave...</small></li>
<li><a href='http://adsheik.com/blog/2010/02/google-improvement-for-arabic-searches/' rel='bookmark' title='Permanent Link: Google Improvement for Arabic Searches'>Google Improvement for Arabic Searches</a> <small>The Arabic language can be tricky to work with when...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
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		<title>Banner Ads Give Nearly as Many Searches as Clicks</title>
		<link>http://adsheik.com/blog/2009/05/banner-ads-give-as-many-searches-as-clicks/</link>
		<comments>http://adsheik.com/blog/2009/05/banner-ads-give-as-many-searches-as-clicks/#comments</comments>
		<pubDate>Wed, 13 May 2009 07:57:39 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=413</guid>
		<description><![CDATA[Search-engine firm iProspect together with Forrester has published a study that suggests a much closer relationship between online display advertising and search than what many marketers may think. The study, &#8220;Search Engine Marketing and Online Display Advertising Integration Study&#8221; shows that more than half of internet users (52%) actively respond to display advertising on ad-supported [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2010/02/google-improvement-for-arabic-searches/' rel='bookmark' title='Permanent Link: Google Improvement for Arabic Searches'>Google Improvement for Arabic Searches</a> <small>The Arabic language can be tricky to work with when...</small></li>
<li><a href='http://adsheik.com/blog/2009/11/case-study-hispanics-more-apt-to-respond-to-mobile/' rel='bookmark' title='Permanent Link: Case Study: Hispanics More Apt To Respond To Mobile'>Case Study: Hispanics More Apt To Respond To Mobile</a> <small>It’s no secret that younger consumers respond to mobile marketing...</small></li>
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		<slash:comments>0</slash:comments>
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		<title>Checklist for Geo-Targeting Through Search Engine Marketing</title>
		<link>http://adsheik.com/blog/2009/04/checklist-geo-targeting-search-engine-marketing/</link>
		<comments>http://adsheik.com/blog/2009/04/checklist-geo-targeting-search-engine-marketing/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 11:17:46 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Multicultural PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=325</guid>
		<description><![CDATA[Using search engine marketing on Google, Yahoo and MSN is becoming more common and should be a key ingredient in most marketer&#8217;s online marketing plans for the forthcoming years. One innovative feature is the ability to geo-target and choose in what geographic locations and to what language groups you want to show your ads. The [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2009/11/multilingual-marketing-and-seo/' rel='bookmark' title='Permanent Link: Multilingual Marketing and SEO'>Multilingual Marketing and SEO</a> <small>Some interesting facts on internet usage globally from Search Engine...</small></li>
<li><a href='http://adsheik.com/blog/2009/11/google-adwords-expands-product-ads-cpa-pricing/' rel='bookmark' title='Permanent Link: Google AdWords Expands Product Ads &#8211; CPA Pricing'>Google AdWords Expands Product Ads &#8211; CPA Pricing</a> <small>Good news for advertisers &#8211; Google will be testing a...</small></li>
<li><a href='http://adsheik.com/blog/2009/11/yahoo-launches-mobile-site-en-espanol/' rel='bookmark' title='Permanent Link: Yahoo Launches Mobile Site En Español'>Yahoo Launches Mobile Site En Español</a> <small>Yahoo has launched a Spanish language version of its mobile...</small></li>
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		<title>Insights from SEO Copywriters around the world &#8211; Multilingual Search Marketing is hard, people</title>
		<link>http://adsheik.com/blog/2009/03/insights-from-seo-copywriters-around-the-world-multilingual-search-marketing-is-hard-people/</link>
		<comments>http://adsheik.com/blog/2009/03/insights-from-seo-copywriters-around-the-world-multilingual-search-marketing-is-hard-people/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 20:57:49 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Multicultural PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=297</guid>
		<description><![CDATA[Sometimes working with multilingual search engine marketing can be tricky&#8230;Mother Tongue has this to say on the complexities of writing ads and copy in another language: &#8220;Accents pose a constant problem for search engine optimization in many countries. Because they cannot be used in domain names or email addresses there is a temptation to search [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2010/02/google-improvement-for-arabic-searches/' rel='bookmark' title='Permanent Link: Google Improvement for Arabic Searches'>Google Improvement for Arabic Searches</a> <small>The Arabic language can be tricky to work with when...</small></li>
<li><a href='http://adsheik.com/blog/2009/11/multilingual-marketing-and-seo/' rel='bookmark' title='Permanent Link: Multilingual Marketing and SEO'>Multilingual Marketing and SEO</a> <small>Some interesting facts on internet usage globally from Search Engine...</small></li>
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		<title>Behavioral Targeting Possibilities for Multicultural Online Advertising</title>
		<link>http://adsheik.com/blog/2009/03/behavioral-targeting-possibilities-for-multicultural-online-advertising/</link>
		<comments>http://adsheik.com/blog/2009/03/behavioral-targeting-possibilities-for-multicultural-online-advertising/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 16:08:46 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=293</guid>
		<description><![CDATA[Recently, Google made an announcement on enhancements to the possibility to use behavioral advertising through their advertising network AdSense. As far as I am aware, very few networks offer this for targeting different multicultural groups online. Yahoo Telemundo, MSN Latino, AOL Latino do it and Google, of course, but the major ad networks have no [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2010/02/targeting-multicultural-groups-by-income-check-this-out/' rel='bookmark' title='Permanent Link: Targeting Multicultural Groups By Income? &#8211; Check this out!'>Targeting Multicultural Groups By Income? &#8211; Check this out!</a> <small>If you&#8217;re lost on where to start when carving out...</small></li>
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		<title>Length of 8+ Keyword Searches in the US increases 20 percent</title>
		<link>http://adsheik.com/blog/2009/03/length-of-8-keyword-searches-in-the-us-increases-20-percent/</link>
		<comments>http://adsheik.com/blog/2009/03/length-of-8-keyword-searches-in-the-us-increases-20-percent/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 18:53:11 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Multicultural PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=236</guid>
		<description><![CDATA[Search engines continue to be the primary way Internet users navigate to key sites online. US February data from Hitwise shows that Google has increased their US market share by 8% (72% uses Google) causing Yahoo and MSN to loose 17% and 20% of their share of US visitor searches. What&#8217;s interesting is that the [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2010/02/google-improvement-for-arabic-searches/' rel='bookmark' title='Permanent Link: Google Improvement for Arabic Searches'>Google Improvement for Arabic Searches</a> <small>The Arabic language can be tricky to work with when...</small></li>
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		<title>Standardized URL for Spanish-Language Brand Sites &#8211; Too Ambitious</title>
		<link>http://adsheik.com/blog/2009/03/standardized-url-for-spanish-language-brand-sites-too-ambitious/</link>
		<comments>http://adsheik.com/blog/2009/03/standardized-url-for-spanish-language-brand-sites-too-ambitious/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 12:34:05 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=194</guid>
		<description><![CDATA[Timmy Thompson over at Ad Age proposes a standardized URL for all Spanish-language brand sites. As the multicultural online marketing industry is starting out and growing, the idea is to set a standard for writing URLs for company brand sites in Spanish. Promising idea, but I agree with his co-workers who said it&#8217;s an ambitious [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2009/09/suite101-launches-spanish-version-of-editorial-content-website/' rel='bookmark' title='Permanent Link: Suite101 Launches Spanish Version of Editorial Content Website'>Suite101 Launches Spanish Version of Editorial Content Website</a> <small>Suite101 Media Inc. announced the release of the Spanish version...</small></li>
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		<title>US Hispanics Don&#8217;t Call to Customer Service &#8211; Website Localization Opportunity</title>
		<link>http://adsheik.com/blog/2009/03/us-hispanics-dont-call-to-customer-service-website-localization-opportunity/</link>
		<comments>http://adsheik.com/blog/2009/03/us-hispanics-dont-call-to-customer-service-website-localization-opportunity/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 22:47:21 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=187</guid>
		<description><![CDATA[The Center For Client Retention reports that only a small fraction of US Hispanics actually pick up the phone and call to Spanish-speaking customer service agents even though companies are reaching out to US Hispanics in advertising and products. Part of the study consisted of mystery callers calling the top 75 US Hispanic advertisers to [...]


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<li><a href='http://adsheik.com/blog/2009/11/marketers-call-for-multicultural-focus/' rel='bookmark' title='Permanent Link: Marketers Call for Multicultural Focus'>Marketers Call for Multicultural Focus</a> <small>If one way to outfox the economy is to stimulate...</small></li>
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		<title>Study Shows Only 56% of German Companies Using Analytics</title>
		<link>http://adsheik.com/blog/2009/03/study-shows-only-56-of-german-companies-using-analytics/</link>
		<comments>http://adsheik.com/blog/2009/03/study-shows-only-56-of-german-companies-using-analytics/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 21:01:31 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=181</guid>
		<description><![CDATA[Scary numbers for us marketers relying on numbers for decisions &#8211; Webtrends released a report on European usage of analytic tools and while the European average of using analytic tools lands on 63%, the German average is 56%. Do they know something about online marketing and e-commerce that we don&#8217;t? This means closer to half [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2009/09/germanys-halal-market-creates-opportunities-for-food-companies/' rel='bookmark' title='Permanent Link: Germany&#8217;s Halal Market Creates Opportunities For Food Companies'>Germany&#8217;s Halal Market Creates Opportunities For Food Companies</a> <small>Germany has the biggest ethnic population in Europe and for...</small></li>
<li><a href='http://adsheik.com/blog/2010/03/google-public-data-explorer-shows-percentage-foreign-born-population-by-country/' rel='bookmark' title='Permanent Link: Google Public Data Explorer Shows Percentage Foreign-Born Population By Country'>Google Public Data Explorer Shows Percentage Foreign-Born Population By Country</a> <small>Google has added several new data sets to its Google...</small></li>
<li><a href='http://adsheik.com/blog/2009/11/case-study-hispanics-more-apt-to-respond-to-mobile/' rel='bookmark' title='Permanent Link: Case Study: Hispanics More Apt To Respond To Mobile'>Case Study: Hispanics More Apt To Respond To Mobile</a> <small>It’s no secret that younger consumers respond to mobile marketing...</small></li>
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		<title>Search Targeting Methods For Reaching Multicultural Customers Online</title>
		<link>http://adsheik.com/blog/2009/02/search-targeting-methods-for-reaching-us-hispanics-online/</link>
		<comments>http://adsheik.com/blog/2009/02/search-targeting-methods-for-reaching-us-hispanics-online/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 08:50:40 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Multicultural PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=143</guid>
		<description><![CDATA[Joe Kutchera from ContextWeb wrote a good summary of search marketing techniques for targeting US Hispanics over at MediaPost. While the article deals with US Hispanics, the thinking behind the different techniques is easily adapted to other target groups as well. Geo-targeting, in language-specific PPC campaigns and behavioral targeting are all effective ways of reaching [...]


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<li><a href='http://adsheik.com/blog/2010/02/targeting-multicultural-groups-by-income-check-this-out/' rel='bookmark' title='Permanent Link: Targeting Multicultural Groups By Income? &#8211; Check this out!'>Targeting Multicultural Groups By Income? &#8211; Check this out!</a> <small>If you&#8217;re lost on where to start when carving out...</small></li>
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		<title>Iranian New Year Search Patterns &#8211;</title>
		<link>http://adsheik.com/blog/2009/02/iranian-new-year-search-patterns/</link>
		<comments>http://adsheik.com/blog/2009/02/iranian-new-year-search-patterns/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 18:44:21 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Multicultural PPC]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=133</guid>
		<description><![CDATA[The Iranian New Year celebration, Norooz (Noruz, Nowruz) is coming up on the 20th of March and with that a lot of festivities and opportunities for companies to market products at people from West, Central and South Asia that are spread out across the globe. Doing a quick search on keyword searches for the various [...]


Related posts:<ol><li><a href='http://adsheik.com/blog/2009/12/what-social-media-can-learn-from-multicultural-marketing/' rel='bookmark' title='Permanent Link: What Social Media Can Learn From Multicultural Marketing'>What Social Media Can Learn From Multicultural Marketing</a> <small>Interesting post on social media vs multicultural marketing from Advertising...</small></li>
</ol>

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		<title>How to do multicultural research with Google Insights or Where in the world will you find the most interest for Mercedes?</title>
		<link>http://adsheik.com/blog/2009/02/how-to-do-multicultural-research-with-google-insights-or-where-in-the-world-will-you-find-the-most-interest-for-mercedes/</link>
		<comments>http://adsheik.com/blog/2009/02/how-to-do-multicultural-research-with-google-insights-or-where-in-the-world-will-you-find-the-most-interest-for-mercedes/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 21:34:48 +0000</pubDate>
		<dc:creator>Niklas</dc:creator>
				<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://adsheik.com/blog/?p=15</guid>
		<description><![CDATA[One of our favorite tools here at Ad Sheik when it comes to do multicultural keyword research, target group mapping or general trend search online is Google Insights for Search. 


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		<slash:comments>1</slash:comments>
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