Archive for the ‘Search’ Category
Meet the Chief Yahoo! of the Arab World
8 Oct 2009Samih Toukan’s life motto, “It’s better to try and fail than to fail to try,” has made him the globe’s largest Arab entrepreneur success story. When one of the world’s major Internet portals, Yahoo! signed a multi-million dollar deal with the biggest Arab online community in the world Maktoob.com on August 25, CEO Samih Tahoun [...]
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Search Engine Marketing (SEM) done correctly can be cost-efficient, quick and a fast ride straight into your Hispanic target group (or any other ethnic group you’re selling to). But searching on Google will give you very few sponsored ads in Spanish which is strange as the Hispanics are estimated to having an annual spending power [...]
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Ramadan 2009, the month of fasting for Muslims around the world, is coming up and with it many first-time ethnic marketing campaigns for companies trying out their luck in selling to multicultural segments. As the month of fasting is followed by 3-4 days of festivities (called Eid) where people consume, reconnect and buy lots of [...]
Starting June 4, marketers in some 200 countries will be able to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. For instance, Movistar can now run their ads whenever someone searches for “Telefonica” in Spain. Google’s policy, implemented in the U.S. and Canada in 2004, bars advertisers from using [...]
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Search-engine firm iProspect together with Forrester has published a study that suggests a much closer relationship between online display advertising and search than what many marketers may think. The study, “Search Engine Marketing and Online Display Advertising Integration Study” shows that more than half of internet users (52%) actively respond to display advertising on ad-supported [...]
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Using search engine marketing on Google, Yahoo and MSN is becoming more common and should be a key ingredient in most marketer’s online marketing plans for the forthcoming years. One innovative feature is the ability to geo-target and choose in what geographic locations and to what language groups you want to show your ads. The [...]
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Insights from SEO Copywriters around the world – Multilingual Search Marketing is hard, people
30 Mar 2009Sometimes working with multilingual search engine marketing can be tricky…Mother Tongue has this to say on the complexities of writing ads and copy in another language: “Accents pose a constant problem for search engine optimization in many countries. Because they cannot be used in domain names or email addresses there is a temptation to search [...]
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Recently, Google made an announcement on enhancements to the possibility to use behavioral advertising through their advertising network AdSense. As far as I am aware, very few networks offer this for targeting different multicultural groups online. Yahoo Telemundo, MSN Latino, AOL Latino do it and Google, of course, but the major ad networks have no [...]
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Search engines continue to be the primary way Internet users navigate to key sites online. US February data from Hitwise shows that Google has increased their US market share by 8% (72% uses Google) causing Yahoo and MSN to loose 17% and 20% of their share of US visitor searches. What’s interesting is that the [...]
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Timmy Thompson over at Ad Age proposes a standardized URL for all Spanish-language brand sites. As the multicultural online marketing industry is starting out and growing, the idea is to set a standard for writing URLs for company brand sites in Spanish. Promising idea, but I agree with his co-workers who said it’s an ambitious [...]
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About this blog |
| Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing. |
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- VISA Market Study – Affluent Filipinos Prefer Family Trips … | Study Abroad Education Links: [...] already mentioned, the survey was also conducted in Australia , … Here is the original [...]
- Arabic Online Ads Market Set to Surge | .:: Ad Sheik ::. | arablives: [...] much as $100m. It was the first Arab company to be acquired by a major … See original [...]
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- Latin Women Trust Online Buzz More Than Ads…yeeess?
- Report Reveals Cultural Map of the New America
- So true…Hispanic Ad Agencies Popping Up
- Sampling to Hispanics (And other multicultural audiences)
- US Internet Population Diversifies – Demographic shifts online
- How To Create Multicultural Marketing Messages – Research & Results
- What Language do Hispanics Respond More To Online? New Research Findings Show The Way.
- Google Public Data Explorer Shows Percentage Foreign-Born Population By Country
- Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook
- Facebook group put pressure on Puma to launch US site in Spanish
