Social Mention is an awesome tool for those of us who needs to monitor our own or our clients’ brand online. Using their tools, we’ve built our own monitoring tool for “Multicultural Marketing”. Bookmark this page to keep up with what’s in the news for this topic. // search phrase (replace this) var smSearchPhrase = [...]

Interesting piece on how Filipino fashion blogger, Bryan Boy, and other fashion bloggers are being invited to front row on fashion shows. Read full article at NYT/media.

Looking to target South Asian audiences? Make sure to follow some of the hugely popular Bollywood stars on Twitter. Here’s a comprehensive list from Digital Inspiration.

The Arab online advertising market is set to expand as much as 60 per cent next year to about US$100 million (Dh367.2m) amid a surge of interest in the Middle East internet sector. “We’re very optimistic about where this market is going to go. Considering the market went up 30 per cent in a really [...]

In its earliest days, Facebook was primarily a white and Asian phenomenon. No more. In the first study of the race and ethnicity of its U.S. users, Facebook said Wednesday that blacks and Latinos have joined the social networking giant at a rapid clip in the past several years. Illustrating the growing diversity of online [...]

The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State University, DMS Research, and Captura Group. Read more on this need-to-know piece on Captura Group’s [...]

Interesting post on social media vs multicultural marketing from Advertising Age. Excerpt: African-American, Hispanic, and Asian consumers download more mobile ringtones, games and images than their white counterparts. They share shopping and entertainment advice and consume a wider range of mobile media (from Internet to live TV to streaming audio) than their peers. They engage [...]