Not that much research is available about what language to use for effective online conversion. Portada tells about results from studies made by Yahoo! and Omni Direct on what language has proven more effective for Hispanic online sales. Read more.. Source: Portada

Google has added several new data sets to its Google Public Data Explorer and one of them is OECD Factbook 2009 and the subset “Percentage Foreign-born Population by country“. For a multicultural marketer this is a hygiene factor importantíssimo and comes in handy when senior management asks you where to target your multicultural marketing efforts. [...]

Want to see an actual example of where customer put pressure on global companies? I’m a sneaker fan and being that includes that I own a couple (too many?) Puma shoes. Recently a Facebook group has started putting pressure on Puma to launch a US Spanish-speaking site as the curent one does not have the [...]

Facebook is celebrating their 6th birthday and at the same time announcing that they now have 400 million users on Facebook. If you haven’t done it already, make sure to position your products and brands on Facebook as we’ve seen before that the ethnic segments are already on Facebook. And as the multicultural audience take [...]

The Arabic language can be tricky to work with when it comes to doing online SEO, marketing content and creatives online and offline, especially if all your computer settings are in Western alphabet and fonts. There are workarounds but we see that many search engine queries are done with Western characters, something that is common [...]

AOL just published a study on online Hispanics and their characteristics and it’s a great resource if your are entering into Hispanic online marketing in the US market but also with conclusions and results valuable for any ethnic target group globally. They are also making an attempt to get away from the ever-present question of [...]

BizReport commented on a new study from Cornell Belcher and Brilliant Corners Research stating that only 42% of African-Americans and Hispanics use the Internet on a regular basis. What I’d like to do with this article is first raise some of my questions after looking at the Cornell Belcher presentation and, secondly, highlight some differences [...]