Using search engine marketing on Google, Yahoo and MSN is becoming more common and should be a key ingredient in most marketer’s online marketing plans for the forthcoming years. One innovative feature is the ability to geo-target and choose in what geographic locations and to what language groups you want to show your ads. The [...]

Sometimes working with multilingual search engine marketing can be tricky…Mother Tongue has this to say on the complexities of writing ads and copy in another language: “Accents pose a constant problem for search engine optimization in many countries. Because they cannot be used in domain names or email addresses there is a temptation to search [...]

Search engines continue to be the primary way Internet users navigate to key sites online. US February data from Hitwise shows that Google has increased their US market share by 8% (72% uses Google) causing Yahoo and MSN to loose 17% and 20% of their share of US visitor searches. What’s interesting is that the [...]

The Iranian New Year celebration, Norooz (Noruz, Nowruz) is coming up on the 20th of March and with that a lot of festivities and opportunities for companies to market products at people from West, Central and South Asia that are spread out across the globe. Doing a quick search on keyword searches for the various [...]