If you’re lost on where to start when carving out your first multicultural marketing campaign, check this out – it’s a graphic on US income distribution across ethnic groups. Go here for the full graph.

While this is a US-based study I can say that we are seeing similar results in Europe where Hindus (Indians) are [...]

Many of us have been to New York’s Chinatown to shop, maybe eat at McDonald’s Chinatown (!) and stroll around. But did you realize that there are quite some Chinatowns in Europe as well? Spread across many European countries the biggest urban chinese concentrations an be found in the UK, France and Germany.
This Wikipedia article [...]

At Ad Sheik, we are big fans of visualizing data and converting to a tool for making business decisions for our clients in multicultural online marketing and ethnic advertising. One of the best online tools for visualizations is Many Eyes, developed by IBM and CUE’s [...]

KFC in the UK is running a halal trial within communities where they anticipate a strong demand for halal products. KFC  launched the trial in April 2009 across an initial 8 stores. From 13th October, an additional 13 stores will be taking part, totalling 21 overall.
Read more at Halal Focus.
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Comcast Corp. is targeting Spanish speakers and immigrants with about 140 new ethnic TV channels, a major move into that market for the cable giant.
The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries.
“We’ve been licensing [...]

The importance of family ties to Filipinos, manifested in the commonplace sharing of homes and business ventures for instance, is apparently strong in another area as well: travel. Affluent Filipinos are more likely than other Asia Pacific tourists to have family as companions when they go on trips, a survey by credit card firm Visa [...]

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The most popular private-brand products among Hispanics, defined as purchased when shopping “every time” or “fairly often,” are dairy items (54%), paper products (41%), carbonated beverages or bottled water (35%), cleaning supplies (34%) and hot and cold cereals (34%), according to a Food Marketing Institute poll.
Nearly three-quarters (73%) of Hispanics agree that “store brands [...]

A new study by the Pew Center reveals that the median age of Latinos in the United States is 27 years, making them the youngest ethnic group in the country, reports Univision. By comparison, the median is 31 for African-Americans, 36 for Asian ethnic groups and 41 for whites. The study also concluded that two-thirds [...]