Multicultural advertising agency GlobalHue sees a blurring of ethnic boundaries in a more culturally diverse USA. Read more here.

I got to hand it Joe Castro at Zubi Nation Blog – he’s got a valid point on the transition being made by traditional ad agencies that in the past have argued that “using general media is sufficient to reach Hispanic audiences” but that recently have started up their own Hispanic divisions. Source: Zubi Nation

One marketing activity very commonly used when starting to reach out to multicultural audiences is sampling. Not much have been written on the subject of sampling to multicultural groups but Mediapost has a good summary on best practices when sampling to Hispanics. Read more here. Source: Mediapost

New numbers from eMarketer showing the increased internet penetration among US ethnic population 2008-2014. Source: eMarketer

If you only read one piece on multicultural marketing in 2010 then we recommend reading “Cents and Sensibility: Why Marketing To Multicultural Consumers Requires a Subtle Touch” from Knowledge @ Wharton. Companies in the middle of creating a multicultural marketing message often finds themselves discussing culture and how much or little cultural relevance the ad, [...]

If you’re lost on where to start when carving out your first multicultural marketing campaign, check this out – it’s a graphic on US income distribution across ethnic groups. Go here for the full graph. While this is a US-based study I can say that we are seeing similar results in Europe where Hindus (Indians) [...]

Many of us have been to New York’s Chinatown to shop, maybe eat at McDonald’s Chinatown (!) and stroll around. But did you realize that there are quite some Chinatowns in Europe as well? Spread across many European countries the biggest urban chinese concentrations an be found in the UK, France and Germany. This Wikipedia [...]

At Ad Sheik, we are big fans of visualizing data and converting to a tool for making business decisions for our clients in multicultural online marketing and ethnic advertising. One of the best online tools for visualizations is Many Eyes, developed by IBM and CUE‘s Visual Communication Lab. We’ve created a topic center for “Ethnic [...]