A list of some of the multicultural online campaigns rolling at the moment: Tu Voz on Spanish AOL Latino Quick Claim on Polish Goniec.com Uni Baby on Turkish (German) market.anneyiz.biz Pepsi on Polish Goniec.com State Farm on Spanish Vivelohoy.com Got more examples of online multicultural marketing campaigns worth displaying? Send us an email with the [...]

Interesting way of connecting viewer, website and TV-telenovela from Telemundo. In the novela area of Telemundo.com, surrounded by Toyota images, users are invited to “Send your message to the world” in a text of up to 38 characters to be used in “Mas Sabe El Diablo”. Each day, Telemundo sifts through the texts — 5,000 [...]

Dr Pepper Snapple Group this week is launching “Vida23”, a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. “Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a [...]

A little humor and the latest technology are part of a new awareness campaign Pase La Voz – part of the American Heart Association’s Conozca Su Corazon heart-health program for Hispanics. Beginning May 26, individuals will have three months to sign up to receive a free, weekly health message in Spanish or English sent to [...]

Canada-based Indianelement.com has recently launched their customisable start page for South Asians in the UK that allows users to fully personalise their entire favourite web content onto a single page. Users can build their start page by selecting from over 500 ‘widgets’ – for local national and international news, sports, Asian events, ringtones, Bollywood, a [...]