Flexible payment models and increased audience reach are both driving online advertisers to increase their use of ad networks, according to new research conducted by eConsultancy and sponsored by the Rubicon Project. More than 600 digital marketers in the U.K. took part in “The Online Advertisers Survey Report”, including 121 direct advertisers and 139 involved [...]

Aqua Media Direct, an online display media company that specializes in connecting advertisers to their target audiences introduced a Hispanic Media Channel of websites for the company’s Aqua Premium product. An increasing amount of companies are building Hispanic Online Ad networks (e.g. Batanga, CPX Interactive, and Terra). During the month of August, Aqua Media Direct signed [...]

Swedish internet magazine Internetworld has an interesting article (English translation here) on the rise of vertical advertising networks in the US and Sweden and the differences compared to affiliate networks. Vertical networks (collections of websites with the same target group or visitor profile) are a more direct channel to a specific visitor and is a [...]

By now, everybody knows that there are rough times on the financial and business markets. Savvy marketers are reallocating funds to their most cost-efficient channels and the pressure is on to create results with less marketing money and less overall patience from business management. Many times, finding that online niche or segment that corresponds to [...]