Facebook group put pressure on Puma to launch US site in Spanish

Want to see an actual example of where customer put pressure on global companies?
I’m a sneaker fan and being that includes that I own a couple (too many?) Puma shoes. Recently a Facebook group has started putting pressure on Puma to launch a US Spanish-speaking site as the curent one does not have the Spanish language.

Instead the site is in English, German and French which is normal for global sites but for a US site it’s just plain weird. Considering we are talking about a soon-to-be 50 million US Hispanic target market the Puma online manager shuld have a pretty easy case to pitch for the Puma people in charge.

Will be interesting to follow if the group gets more members – today it has 610 members. If they continue to produce hilarious videos I’m pretty sure they’ll suceed.

Source: Facebook group “PUMA – Un millón de amigos para que PUMA nos hable en español.“

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