Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook

At Ad Sheik we often use Facebook in our client’s multicultural media campaigns due to the ease of use and the reach when it comes to finding ethnic communities across European markets. We’ve seen the ethnic communities usage of Facebook soar the last months and this development is set to continue for quite a while.

Adding to the mix of reasons why multicultural audiences would log onto Facebook is the fact that Buxter, a ClickandBuy product, has launched a Facebook app where you can send money in sums up to USD 68 and EUR 50 to your friends. Considering the fact that many times remittances are sent in small sums this service could work. I know which app I will target for our upcoming social media multicultural activities.

Source: Pete Cashmore @ CNN & Telegraph

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