Archive for March, 2010
What Language do Hispanics Respond More To Online? New Research Findings Show The Way.
In: Online Marketing
29 Mar 2010Not that much research is available about what language to use for effective online conversion. Portada tells about results from studies made by Yahoo! and Omni Direct on what language has proven more effective for Hispanic online sales. Read more.. Source: Portada
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Google Public Data Explorer Shows Percentage Foreign-Born Population By Country
In: Online Marketing
9 Mar 2010Google has added several new data sets to its Google Public Data Explorer and one of them is OECD Factbook 2009 and the subset “Percentage Foreign-born Population by country“. For a multicultural marketer this is a hygiene factor importantÃssimo and comes in handy when senior management asks you where to target your multicultural marketing efforts. [...]
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At Ad Sheik we often use Facebook in our client’s multicultural media campaigns due to the ease of use and the reach when it comes to finding ethnic communities across European markets. We’ve seen the ethnic communities usage of Facebook soar the last months and this development is set to continue for quite a while. [...]
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Want to see an actual example of where customer put pressure on global companies? I’m a sneaker fan and being that includes that I own a couple (too many?) Puma shoes. Recently a Facebook group has started putting pressure on Puma to launch a US Spanish-speaking site as the curent one does not have the [...]
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About this blog |
| Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing. |
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- VISA Market Study – Affluent Filipinos Prefer Family Trips … | Study Abroad Education Links: [...] already mentioned, the survey was also conducted in Australia , … Here is the original [...]
- Arabic Online Ads Market Set to Surge | .:: Ad Sheik ::. | arablives: [...] much as $100m. It was the first Arab company to be acquired by a major … See original [...]
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- Dating site reveals cultural differences between multicultural groups
- Culture: The New Stimulus for advertising
- Latin Women Trust Online Buzz More Than Ads…yeeess?
- Report Reveals Cultural Map of the New America
- So true…Hispanic Ad Agencies Popping Up
- Sampling to Hispanics (And other multicultural audiences)
- US Internet Population Diversifies – Demographic shifts online
- How To Create Multicultural Marketing Messages – Research & Results
- What Language do Hispanics Respond More To Online? New Research Findings Show The Way.
- Google Public Data Explorer Shows Percentage Foreign-Born Population By Country
