Targeting Multicultural Groups By Income? – Check this out!

If you’re lost on where to start when carving out your first multicultural marketing campaign, check this out – it’s a graphic on US income distribution across ethnic groups. Go here for the full graph.

While this is a US-based study I can say that we are seeing similar results in Europe where Hindus (Indians) are positioning themselves high up on the income scale.
Product placement in Bollywood movies, anyone?

Source: Awesome.Good.Is via Muslim Ad Network on Twitter

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