Facebook users now over 400 Million – Your next multicultural customer will probably be there

Facebook is celebrating their 6th birthday and at the same time announcing that they now have 400 million users on Facebook. If you haven’t done it already, make sure to position your products and brands on Facebook as we’ve seen before that the ethnic segments are already on Facebook. And as the multicultural audience take up of Facebook started off slower than the general audience as they turned to other social networks specific for their home country, they have more ground to gain. We can then expect that the multicultural user growth on Facebook will be higher than the general in the months to come.

Source: Facebook Blog

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