If you’re lost on where to start when carving out your first multicultural marketing campaign, check this out – it’s a graphic on US income distribution across ethnic groups. Go here for the full graph.

While this is a US-based study I can say that we are seeing similar results in Europe where Hindus (Indians) are [...]

Many of us have been to New York’s Chinatown to shop, maybe eat at McDonald’s Chinatown (!) and stroll around. But did you realize that there are quite some Chinatowns in Europe as well? Spread across many European countries the biggest urban chinese concentrations an be found in the UK, France and Germany.
This Wikipedia article [...]

At Ad Sheik, we are big fans of visualizing data and converting to a tool for making business decisions for our clients in multicultural online marketing and ethnic advertising. One of the best online tools for visualizations is Many Eyes, developed by IBM and CUE’s [...]