Hispanic Cyberstudy by AOL – Great insights on Hispanic Online Population

AOL just published a study on online Hispanics and their characteristics and it’s a great resource if your are entering into Hispanic online marketing in the US market but also with conclusions and results valuable for any ethnic target group globally. They are also making an attempt to get away from the ever-present question of segmenting multicultural target groups by their degree of acculturation. Instead they want to broaden the segmentation and include more general demographic and sociographic variable such as household size, age, children etc.

Download the report here.

Source: Mediaweek

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