AOL just published a study on online Hispanics and their characteristics and it’s a great resource if your are entering into Hispanic online marketing in the US market but also with conclusions and results valuable for any ethnic target group globally. They are also making an attempt to get away from the ever-present question of [...]

BizReport commented on a new study from Cornell Belcher and Brilliant Corners Research stating that only 42% of African-Americans and Hispanics use the Internet on a regular basis. What I’d like to do with this article is first raise some of my questions after looking at the Cornell Belcher presentation and, secondly, highlight some differences [...]

Social Mention is an awesome tool for those of us who needs to monitor our own or our clients’ brand online. Using their tools, we’ve built our own monitoring tool for “Multicultural Marketing”. Bookmark this page to keep up with what’s in the news for this topic. // search phrase (replace this) var smSearchPhrase = [...]