What Social Media Can Learn From Multicultural Marketing

Interesting post on social media vs multicultural marketing from Advertising Age.

Excerpt:

African-American, Hispanic, and Asian consumers download more mobile ringtones, games and images than their white counterparts. They share shopping and entertainment advice and consume a wider range of mobile media (from Internet to live TV to streaming audio) than their peers. They engage in niche social networks that are grounded in offline interaction. They’re more likely to store and share photos, contacts and calendar information on their mobile phones than anyone else.

Hispanics, in particular, are more likely to befriend a brand on a social-networking site than non-Hispanics. And African Americans as well as Hispanics are more likely to use social-networking spaces to share opinions with friends about products, services and brands than “general market” consumers.

Source: Ad Age

Related posts:

1. Social Media Browser Flock Available In Spanish Flock, the social web browser, today announced its partnership with...
2. Online Promotion Success Story For Ethnic Marketing Brandweek ran an interesting piece on how TGIF (TGI Friday’s)...