VISA Market Study – Affluent Filipinos Prefer Family Trips

The importance of family ties to Filipinos, manifested in the commonplace sharing of homes and business ventures for instance, is apparently strong in another area as well: travel. Affluent Filipinos are more likely than other Asia Pacific tourists to have family as companions when they go on trips, a survey by credit card firm Visa found.

Sixty-four percent of the 500 Filipino respondents prefer traveling with their families, compared to just 41 percent in Korea and 40 percent in India, Singapore and Taiwan, Visa found. Local experts confirmed this tendency in separate telephone interviews.

The study, “Visa Spending Patterns and Perspectives of High Income Households Survey,” gathered replies from Filipinos in January to February 2009. Aside from the countries already mentioned, the survey was also conducted in Australia, China, Hong Kong, and Japan. The study further found that affluent Filipinos prefer long-stay travels, with the United States (51 percent), Hong Kong (26 percent), Australia (23 percent) and the UK (22 percent) as top destinations. As such, 83 percent of respondents said they tend to take trips only once every six months.

Source: New America Media

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