Basketball and Indians – NBA.com opens it’s Indian site

Never underestimate the importance of sports as agate opener for multicultural marketing. It now seems like basketball is growing in India as well (it exploded in China due to the player Yao Ming’s entrance to the league). The National Basketball Association (NBA) today launched its official online and mobile sites designed for audience in India.

The online destination will offer a comprehensive fan experience including live games, video highlights, select Hindi content, player blogs and original columns from two India-based NBA journalists, a press release issued here said.

The website, accessible at nba.com/india, features a live game broadcast every Thursday morning in India throughout the regular season.

Meanwhile, the mobile site m.nba.com/India will provide fans real-time access to the latest NBA news, scores and standings, it said. The sites are being launched in partnership with local NBA marketing partners, HP and Reebok, the release said.

Source: Zee News

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