Archive for December, 2009
Filipino Blogger Crash Fashion’s Front Row
In: Online Marketing
29 Dec 2009Interesting piece on how Filipino fashion blogger, Bryan Boy, and other fashion bloggers are being invited to front row on fashion shows. Read full article at NYT/media.
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Comcast Expanding Its Ethnic Programming
29 Dec 2009Comcast Corp. is targeting Spanish speakers and immigrants with about 140 new ethnic TV channels, a major move into that market for the cable giant. The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries. “We’ve [...]
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The importance of family ties to Filipinos, manifested in the commonplace sharing of homes and business ventures for instance, is apparently strong in another area as well: travel. Affluent Filipinos are more likely than other Asia Pacific tourists to have family as companions when they go on trips, a survey by credit card firm Visa [...]
Never underestimate the importance of sports as agate opener for multicultural marketing. It now seems like basketball is growing in India as well (it exploded in China due to the player Yao Ming’s entrance to the league). The National Basketball Association (NBA) today launched its official online and mobile sites designed for audience in India. [...]
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The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. Read more on Pew Internet.
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Bollywood Stars On Twitter
In: Online Marketing
17 Dec 2009Looking to target South Asian audiences? Make sure to follow some of the hugely popular Bollywood stars on Twitter. Here’s a comprehensive list from Digital Inspiration.
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Arabic Online Ads Market Set to Surge
In: Online Marketing
17 Dec 2009The Arab online advertising market is set to expand as much as 60 per cent next year to about US$100 million (Dh367.2m) amid a surge of interest in the Middle East internet sector. “We’re very optimistic about where this market is going to go. Considering the market went up 30 per cent in a really [...]
In its earliest days, Facebook was primarily a white and Asian phenomenon. No more. In the first study of the race and ethnicity of its U.S. users, Facebook said Wednesday that blacks and Latinos have joined the social networking giant at a rapid clip in the past several years. Illustrating the growing diversity of online [...]
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About this blog |
| Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing. |
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- VISA Market Study – Affluent Filipinos Prefer Family Trips … | Study Abroad Education Links: [...] already mentioned, the survey was also conducted in Australia , … Here is the original [...]
- Arabic Online Ads Market Set to Surge | .:: Ad Sheik ::. | arablives: [...] much as $100m. It was the first Arab company to be acquired by a major … See original [...]
- Twitted by adsheik: [...] This post was Twitted by adsheik [...] [...]
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- Latin Women Trust Online Buzz More Than Ads…yeeess?
- Report Reveals Cultural Map of the New America
- So true…Hispanic Ad Agencies Popping Up
- Sampling to Hispanics (And other multicultural audiences)
- US Internet Population Diversifies – Demographic shifts online
- How To Create Multicultural Marketing Messages – Research & Results
- What Language do Hispanics Respond More To Online? New Research Findings Show The Way.
- Google Public Data Explorer Shows Percentage Foreign-Born Population By Country
- Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook
- Facebook group put pressure on Puma to launch US site in Spanish
