Use Comic Strips To Reach Indian Cell Phone Customers

At a marketing presentation recently, I had the pleasure of meeting Benjamin Taghavi-Awal,  the founder of mobile comic strip provider Mobikk, who revealed that the Indian market is a huge potential for them as comic books are hugely popular in India (as is the case in Africa as well).

Looking at this with multicultural marketing glasses, indian groups are large and widespread across the globe (especially prominent in the US and UK with each country having aprx 2.5 million people of Indian descent) and considering that this groups is affluent and highly educated makes them an attractive target group.

InMobi just released a survey showing that 57% of Indian youth is using their cell phone for mobile internet browsing and close to one-third of respondents who surf the Internet through their mobile phones engage with brands that advertise. Another mobile operator is Rebtel which apparently have considerate Indian traffic through their net as well. In 2008 they teamed up with Monsoon Media to create an Indian comic strip as advertising material for a multicultural offline and online ad campaign targeted at Indian Americans.

With mobile browsing usage starting to pick up speed, you might need to come up with innovative advertising such as these to attract your next mobile customer.

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