Continental Airlines plans to begin selling ad space on its website. The airline company signed a deal with Winstar Interactive Media to sell advertising on Continental.com. The two entities hope the airline’s reach – 10 million unique monthly users – will be appealing to marketers. The move is an extension of other media platforms – [...]

On the Twitter blog, co-founder Biz Stone announced that thanks to volunteering Spanish-speaking people helping them to translate the micro-blogging site into Spanish. To change language, just click on the drop-down tab on your bottom left.

It’s no secret that younger consumers respond to mobile marketing much more than older consumers, but I came across an interesting case study that dove into the realm of socioeconomic and race-based demographics in regards to how they respond to mobile marketing. Continental Airlines recently ran a marketing campaign aimed at the Hispanic-American demographic in [...]

Some interesting facts on internet usage globally from Search Engine Land on the topic of which language should you use for web communication: Digital technology has shrunk the world—time and space no longer inhibit real-time communication like they once did. A business in Uptown Chicago can communicate just as easily with the UK as they [...]

At a marketing presentation recently, I had the pleasure of meeting Benjamin Taghavi-Awal,  the founder of mobile comic strip provider Mobikk, who revealed that the Indian market is a huge potential for them as comic books are hugely popular in India (as is the case in Africa as well). Looking at this with multicultural marketing [...]

With Procter & Gamble being one of the largest US Hispanic advertisers, they need to deepening their offering and content online for Spanish-speakers. The first episode of Spanish-language online branded entertainment show “De Moda” focuses on celebrities who wear amazingly inexpensive clothes on the red carpet. That was the most popular topic last year on [...]