Todays is the start of the muslim celebration Eid al-adha so we here at Ad Sheik just wanted to wish all people celebrating this holiday a Happy Eid al-adha!

From next week (30th November) the industry will be able to track the numbers of people from ethnically diverse communities cast by agencies and advertisers as artists in TV commercials.As a result of conversations between the IPA and Clearcast, agencies will have the option of stating whether the actors within their advertisements are from Black, [...]

Sometimes multicultural marketing can be tricky for a company due to the cultural and religious aspects (but hey, has religion ever been easy, people?) Best Buy stands by its decision to wish U.S. Muslims a Happy Eid Al-Adha, a rep for the company said, and though some Best Buy customers took offense, a Muslim advocacy [...]

If at one time the emigration of Spaniards to Latin American countries was commonplace, the reverse process during the last decade has made Spain into “one of the world’s chief recipients of foreigners,” according to sociologist Miguel Requena. Ecuador, Colombia, Peru and Argentina are the countries that have contributed most to boosting the number of [...]

SUMMARY: The U.S. added nearly 1.2 million persons of Hispanic origin to the population between 2007 and 2008, raising the Hispanic population from 15.1% to 15.4%. And new Hispanic immigrants are expected to continue to come in large numbers for the foreseeable future. Since a large share of the Hispanic population in the U.S. will [...]

If one way to outfox the economy is to stimulate growth, increasing the attention paid to multicultural or ethnic consumers is a smart strategy, according to speakers at the opening general session of the 99th annual conference of the Association of National Advertisers. Neil Golden, senior vice president and chief marketing officer at the McDonald’s [...]