Hispanic language advertising expenditures are forecast to decline 11.2 percent in 2009 and will rebound slightly with 2.3 percent growth in 2010 according to a new report prepared by Jack Myers Media Business Report. Network television accounts for nearly 50 percent of all Spanish language advertising and, along with online media, it has been the [...]

Back in Januari this year, CultureLab predicted multicultural youth trends for 2009. Still some months to go but they weren’t that wrong, were they? #1 Rockstar and Skater Hip Hop will continue to gain in popularity (Lil Wayne and Kanye respectively are the icons: watch for Charles Hamilton, The Knux, 88 Keys, Black Milk, and [...]

The French government wants to make Paris the world capital of Islamic investment as it looks for new sources of cash to battle the credit crisis. But even with the economic downturn, the campaign is raising some hackles. For more, listen to radio interview on NPR.org. Source: NPR.org

The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans. Read more at AdAge.com

An overwhelming number of respondents to a September 2009 Practical eCommerce survey indicated that online merchants should consider a potential customer’s ethnicity when developing a marketing campaign. The survey went a step further, asking merchants to give compelling reasons to market to customers by ethnic group. Those answers may prove insightful for small business owners [...]