Need Slides and Data On Hispanics in the US? – Get It Here

The annual Hispanic Retail 360 Summit is a real gold mine if you’re after Hispanic market data and the last 2 year’s conferences has been providing the ethnic marketing industry with some insightful presentations on Hispanic consumer behavior and composition from retail companies and marketers.

From the 2008 summit in Miami we’ll highlight slides and data from two presentations, “Honey, We Acculturated the Kids! : The Influence of Household Composition on Buying Behavior” (PDF) by Doug Anderson and Michelle Zweig looking at Hispanic household compositions from The Nielsen Company and “Marketing to the Hispanic Generational Crossover” from Isabel Valdés, Isabel Valdés Consulting, focusing on strategies and tactics when approaching the Hispanic group.

Related posts:

1. Google Public Data Explorer Shows Percentage Foreign-Born Population By Country Google has added several new data sets to its Google...
2. Private-Label Dairy Leads Hispanic Poll – Most Popular Private-brand Products among Hispanics The most popular private-brand products among Hispanics, defined as purchased...