American-Muslim Consumer Conference Focuses on Marketing to Muslims, a Growing and Affluent Niche

The American Muslim Consumer Conference presents a key marketing opportunity for marketers and PR firms. American Muslims represent an affluent and largely untapped market segment. The conference features well-known journalists, members of the Muslim community and experts to focus on “Marketing to the American-Muslim: Trends and Opportunities.” It will be held October 31st at Rutgers University (Busch Campus) in New Jersey.

The first annual American Muslim Consumer Conference (AMCC) will take place on Saturday, October 31st, 2009 in New Brunswick, NJ. Researchers, entrepreneurs, marketing and advertising executives from corporate America will convene to discuss and explore the rapidly growing and untapped American-Muslim Consumer: scope, trends and opportunities.

American-Muslims consumers are estimated at 6-8 million with an annual spending in excess of $170Bln. This conference will provide American businesses and executives with useful insights, information and opportunities on how to access and attract the American-Muslim market.

Companies are not addressing the needs of Muslims. “Muslims want to be acknowledged in mainstream media. You don’t need to change your product or show Muslims in your ads. Instead, consider advertising in a Muslim media outlet. Say Eid Mubarak or Ramadan Kareem during the holidays. The Muslim community will respond. When we see an ad we like we send it to our friends and share it with each other,” said Mohammed Abdullah, director of the event.

Entrepreneur Magazine said American Muslims have the buying power roughly equal to the state of Indiana. However, “reaching them requires an understanding of their culture, beliefs and preferences. Muslims are more interested than most Americans in seeing advertising that acknowledges them,” it says. Muslims are a neglected market with huge potential for brands who are willing to connect with them online and offline.

“According to an article in Advertising Age, ‘In the coming years, the U.S. market will likely begin to recognize and court the $170 billion purchasing power of American Muslims.”

AMCC Objectives:
•    To promote the American Muslim Market as an affluent, vast and untapped market segment.
•    To understand the American Muslim market: scope, trend and opportunities and ways to effectively market products and services.
•    Networking opportunity for companies owned and operated by American-Muslims, and American-Muslim ready%

Source: Yahoo News

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