UK – A growing number of mainstream clothing, fast-food and confectionery brands are developing products for ethic groups. On Monday, Asda launched a 13-piece Asian clothing range, under its George fashion label, that includes sequinned salwaar kameez suits and dapata scarves. The launch is pegged to Islamic holiday Eid, which takes place later this month. [...]

During his  keynote speech at the “Hispanic Digital and Print Media Conference”, Rodolfo Rodriguez, Multicultural Marketing Director at General Mills, explained that his company has more than doubled its Hispanic marketing budget and is currently undertaking more than 15 Hispanic marketing initiatives. General Mills substantial increase in allocation of marketing dollars to the Hispanic consumer [...]

The top food brands that appeal to Americans with adventurous tastes are Chipotle, Naked Juice, El Monterey and Jamba Juice, according to an analysis by TNS Landis, which suggests that significant opportunity exists for marketers to expand food offerings that address consumers’ desire for discovery and adventure. The analysis, which is based on the TNS [...]

Germany has the biggest ethnic population in Europe and for the growing Muslim population in Germany, there is a growing demand for products that are halal certified. German and European suppliers are increasingly flooding the German market with halal products, as is evident, for example, with the proliferating stocks of halal products that are visible [...]

Now that Ramadan has passed and the festivities during Eid is over, take some time and read how Western retailers and designers are beginning to market directly to Muslim women. Full article at Slate.com.