T-Mobile Offering ‘Mobile Makeovers’ To Hispanic Customers

T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service. T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or http://es.T-Mobile.com for a Mobile Makeover(SM), at no charge. The site links customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline.

Due to the current economic climate, everyone is trying to cut costs and reduce their bills. Hispanics, in particular, turn to the Internet to find the best deals. According to a recent study more than a third of Hispanics (35%) say the Web is the first place they look for information and 37% that it has changed the way they get product information. Almost a quarter of Hispanics (22%) say it has changed the way they shop.

According to BillShrink, as many as eight out of 10 people unknowingly overpay for their wireless service.** BillShrink analyzes a customer’s wireless usage, along with wireless coverage in a customer’s area and service price, to provide recommendations to help people find the best value options. “Wireless customers need quality cell phone coverage at the best available price so BillShrink helps people easily navigate through millions of wireless plan combinations to provide a personalized recommendation,” said Peter Pham, CEO, BillShrink.

Online advertising, local radio, out-of-home advertising, retail collateral, and online video opportunities also will carry T-Mobile value and Mobile Makeover messaging.

Source: Hispanic PRWire

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