Click Fraud Drops, but Won’t Go Away – Implications for Online Ethnic Marketing

eMarketer reports on the new Click Forensics study on online click fraud. Click fraud, the practice of generating bogus charges to pay-per-click advertisers by imitating the clicks of real users, has dropped in the first half of 2009. After two years of worldwide rates hovering steadily around or above 15%, Click Forensics reported a decrease to 13.8% in Q1 2009 and a further decline to just 12.7% in Q2.

Click Forensics attributed the drop to improved efforts by ad networks to identify and block the sources of fraudulent clicks.
Inside Ad Sheik’s network of ethnic publishers, we monitor click fraud by having our trackers identify repeated click frequency by unique users which is an effective way of discovering clickfraud behavior.
Source: eMarketer

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