Archive for August, 2009

News From : DagangHalal.com (8/25/2009) During the month of Ramadan, drinking, eating and smoking are prohibited, but it’s still possible to go shopping. The big names in distribution have understood they can profit from this annual period of fasting by offering more halal products. In recent years Ramadan had become a high point for sales [...]

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Aasif Mandvi: “-I am Indian!” Jon Stewart: “Aasif, you’re from Tampa!” Aasif Mandvi: “Yeah, the Indian part of Tampa!” Can’t stop laughing – see video below. Have a good weekend/N The Daily Show With Jon Stewart Mon – Thurs 11p / 10c

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Need inspiration for your pitch on why selling to US Hispanics? Here are some to-the-point facts on Hispanic consumer behavior: · They spend approximately $120 billion on food and beverages · They spend 19 to 48% more than non-Hispanics on dairy products, fats and oils, beef, poultry and fresh produce. · They also make more [...]

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The ad shows a young couple with north African features shopping at the supermarket, putting ‘halal’ certified lasagne and paella in their trolley. “Yes, we eat halal and it is really delicious” he says. The first television ad for Muslim customers made an appearance on French TV in recent days, at the start of Ramadan [...]

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Search Engine Marketing (SEM) done correctly can be cost-efficient, quick and a fast ride straight into your Hispanic target group (or any other ethnic group you’re selling to). But searching on Google will give you very few sponsored ads in Spanish which is strange as the Hispanics are estimated to having an annual spending power [...]

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PeopleEnEspanol.com today launched a new interactive tool, “Cambia Tu Look” where users can upload photos of themselves and try out new celebrity looks in hair and makeup. Maybe it’s just our graphic skills but putting Salma Hayek’s “Princess Leia” haircut on one of the site models didn’t look so good…or? In all honesty the styling [...]

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McDonald’s has built two ethnic websites, one targeting African-Americans and another targeting Asian-Americans. Both seek to highlight the ways in which McDonald’s is working to serve the African-American and Asian-American communities. Econsultancy posts the question whether this is a smart or simply a policitally correct move from the fast food chain saying “Throwing stock photos [...]

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Sweden’s morning newspapers Metro and Dagens Nyheter reports on an ethnic consumer study made by the Swedish Trade Federation on ethnic consumer spending. The study was conducted via web questionnaires with 178 people answering (58.4% women and 38.2% men, 3.3% didn’t answer). The reports concludes: The average spend per family on gifts for their children [...]

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PRSA-LA held their first multicultural group meeting with a panel about using social media in diverse audiences. Panel members were Jose Villa of Sensis Communications,  Chase Wang of BAM! Marketing, Alan Breslauer, deputy for info, tech and new media for Supervisor Mark Ridley Thomas and Sally Falkow. Source: Proactive Report

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About this blog

Ad Sheik is a multicultural advertising network and online marketing agency.
We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing.
 
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