In: Online Marketing
2 Jul 2009Of the 1.1 billion people age 15 and older worldwide who accessed the Internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, representing a penetration of 65 percent of the worldwide Internet audience. The Russian social networking audience had the highest engagement among the 40 individual countries reported by comScore, with an average of 6.6 hours and 1,307 pages consumed per visitor. Brazil ranked close behind at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours).
| Top 20 Highest Engagement Social Networking Country Audiences
Ranked by Average Hours per Visitor* May 2009 Total Worldwide, Age 15+ – Home & Work Locations Source: comScore World Metrix |
||
| Country | Average Hours per Visitor | Average Pages per Visitor |
| World-Wide | 3.7 | 525 |
| Russia | 6.6 | 1,307 |
| Brazil | 6.3 | 1,220 |
| Canada | 5.6 | 649 |
| Puerto Rico | 5.3 | 587 |
| Spain | 5.3 | 968 |
| Finland | 4.7 | 919 |
| United Kingdom | 4.6 | 487 |
| Germany | 4.5 | 793 |
| United States | 4.2 | 477 |
| Colombia | 4.1 | 473 |
| Mexico | 4.0 | 488 |
| Chile | 4.0 | 418 |
| Ireland | 3.8 | 462 |
| Turkey | 3.7 | 427 |
| Venezuela | 3.7 | 454 |
| France | 3.6 | 526 |
| Australia | 3.4 | 374 |
| New Zealand | 3.4 | 386 |
| Switzerland | 3.2 | 430 |
| Italy | 3.2 | 399 |
Source: comScore
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Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing.

3 Responses to Two-Thirds of Global Internet Users Access Social Networking Sites – Russians most active
Most Popular Social Media Networks For Multicultural Groups | .:: Ad Sheik ::.
July 3rd, 2009 at 12:41
[...] recently covered that 65 percent of the internet audience uses some form of social network, which is a trend that doesn’t seem to slow down. But for the multicultural internet [...]
Tantawi Sagara
July 3rd, 2009 at 14:47
I can’t believe it. I never do a research on it, for years I always thought that it was United States or maybe China. Great information my friend.
Marcelo
July 8th, 2009 at 21:06
The hours per month seem low