Two-Thirds of Global Internet Users Access Social Networking Sites – Russians most active

In: Online Marketing

2 Jul 2009

Of the 1.1 billion people age 15 and older worldwide who accessed the Internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, representing a penetration of 65 percent of the worldwide Internet audience. The Russian social networking audience had the highest engagement among the 40 individual countries reported by comScore, with an average of 6.6 hours and 1,307 pages consumed per visitor. Brazil ranked close behind at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours).

Top 20 Highest Engagement Social Networking Country Audiences

Ranked by Average Hours per Visitor*

May 2009

Total Worldwide, Age 15+ – Home & Work Locations

Source: comScore World Metrix

Country Average Hours per Visitor Average Pages per Visitor
World-Wide 3.7 525
Russia 6.6 1,307
Brazil 6.3 1,220
Canada 5.6 649
Puerto Rico 5.3 587
Spain 5.3 968
Finland 4.7 919
United Kingdom 4.6 487
Germany 4.5 793
United States 4.2 477
Colombia 4.1 473
Mexico 4.0 488
Chile 4.0 418
Ireland 3.8 462
Turkey 3.7 427
Venezuela 3.7 454
France 3.6 526
Australia 3.4 374
New Zealand 3.4 386
Switzerland 3.2 430
Italy 3.2 399

Source: comScore

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3 Responses to Two-Thirds of Global Internet Users Access Social Networking Sites – Russians most active

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Most Popular Social Media Networks For Multicultural Groups | .:: Ad Sheik ::.

July 3rd, 2009 at 12:41

[...] recently covered that 65 percent of the internet audience uses some form of social network, which is a trend that doesn’t seem to slow down. But for the multicultural internet [...]

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Tantawi Sagara

July 3rd, 2009 at 14:47

I can’t believe it. I never do a research on it, for years I always thought that it was United States or maybe China. Great information my friend.

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Marcelo

July 8th, 2009 at 21:06

The hours per month seem low

About this blog

Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing.


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