Telefonica Spain Is Doing The Right Thing – Online Promotions For Ethnic Customers

Spain’s national telecoms company, Telefonica, has definitely understood that the estimated 5.2 million immigrant population living in the country is an important new revenue channel and customer group.

Considering that in 2009 in the US 1/3 of all spending on residential telephony comes from ethnic customers according to Insight Resource Corporation, the situation is most likely the same in Spain.

When visiting telefonica.es one of the primary links you’ll find is “Soy Nuevo Residente En España” meaning “I’m a New Resident in Spain”.
Clicking on the link will get you to a second page with 4 promotions:

1. Tarifa Mini Internacional (Mini Rate Internacional)
2. Línea Básica (Basic Line)
3. Línea + Duo 6MB ADSL (Line + Duo 6MB ADSL)
4. Línea Internacional (International Line)

It doesn’t take a genius to see that Telefonica wants the new residents in Spain to sign up for international calling subscriptions but at the same time offer basic packages as well (phone line and/or ADLS internet connection). Smart move and it would be interesting to see the results of this.

For full enclosure, Ad Sheik is not affiliated with Telefonica neither as supplier nor partner.

Source: Telefonica.es

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