Hispanic Revenue Opportunity In The Financial Sector – Which Bank is The Most Preferred One?
30 Jul 2009
Financial services have started to reach out more and more to Hispanics in the US. To examine the “invested” and “banked” from October 2008 through April 2009, Knowledge Networks conducted a further survey of 28,754 nationally representative general population online interviews, of which 2,511 were among Hispanics, on the topic of financial services.
For all findings, go to MediaPost.
Interested in knowing which bank scored the highest customer share?
40% of Hispanics bank at Bank of America, 20% at Washington Mutual, and 24% at Wells Fargo.
Source: MediaPost
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