Develop Hispanic Mom Evangelists – Get Personal & Get Close

Cynthia Nelson from Todobebe.com sums up some valuable recommendations on building Hispanic mom brand evangelists.

Topline summary:

Step One — go fish where the fish are. The ability to quickly identify and leverage consumers who are already listening to you and are engaged in your brand is vital to starting up the conversation.

Step Two — get personal. Rather than starting the first engagement about the brand itself, it is much more valuable to position the conversation around the life stage or facet of life where she engages with the brand. Think of it as consumer dating.

For more ideas, go to MediaPost.

Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109472

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