Financial services have started to reach out more and more to Hispanics in the US. To examine the “invested” and “banked” from October 2008 through April 2009, Knowledge Networks conducted a further survey of 28,754 nationally representative general population online interviews, of which 2,511 were among Hispanics, on the topic of financial services. For all [...]

The current trend of eating healthy, organically-grown food is a very positive thing not only for the good it’s doing to the environment but also to the fact that organically grown food many times tastes much better (we’re not food critics at Ad Sheik but we do enjoy a good meal). The Organic Trade Association [...]

Famous Multicultural Marketing Blunders 1. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.” 2. Coors put its slogan, “Turn It Loose,” into Spanish where its translation was read as “Suffer From Diarrhea.” 3. Clairol introduced the “Mist Stick”, a curling iron, into German only to find out [...]

In case you missed it – Advertising Age released it’s annual Hispanic Fact Pack 2009 Edition this week.

David Henry from TeleNoticias, is interviewed on PRSA about the mistakes that marketers make in trying to reach Hispanic audiences, the need to build a Hispanic audience through mobile communications and the importance of targeting Spanish-language media outlets. Read the full piece here.

While most cable operators offer some form of ethnically-targeted tier of linear networks and content, they are increasingly turning to video on demand to attract and retain multicultural subscribers. Using a mix of fee-based and free on-demand content, Comcast, Cox Communications and Time Warner Cable are targeting language-specific and ethically tinged VOD packages to a [...]

Written by Ashna Shah and Edited by Charlotte Blumenfeld Attention: Brand managers! From: a multi-influential consumer Hello! I am Indian. Asian-Indian, not Native American-Indian. The two can be confusing to those of you not paying attention. So pay attention. I am a woman. I am in your stores, clocking through your websites, watching your commercials. [...]