Financial services have started to reach out more and more to Hispanics in the US. To examine the “invested” and “banked” from October 2008 through April 2009, Knowledge Networks conducted a further survey of 28,754 nationally representative general population online interviews, of which 2,511 were among Hispanics, on the topic of financial services.
For all findings, [...]

The current trend of eating healthy, organically-grown food is a very positive thing not only for the good it’s doing to the environment but also to the fact that organically grown food many times tastes much better (we’re not food critics at Ad Sheik but we do enjoy a good meal).
The Organic Trade Association (OTA) [...]

Famous Multicultural Marketing Blunders
1. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.”
2. Coors put its slogan, “Turn It Loose,” into Spanish where its translation was read as “Suffer From Diarrhea.”
3. Clairol introduced the “Mist Stick”, a curling iron, into German only to find out that “mist” is [...]

In case you missed it – Advertising Age released it’s annual Hispanic Fact Pack 2009 Edition this week.
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David Henry from TeleNoticias, is interviewed on PRSA about the mistakes that marketers make in trying to reach Hispanic audiences, the need to build a Hispanic audience through mobile communications and the importance of targeting Spanish-language media outlets.
Read the full piece here.
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While most cable operators offer some form of ethnically-targeted tier of linear networks and content, they are increasingly turning to video on demand to attract and retain multicultural subscribers.
Using a mix of fee-based and free on-demand content, Comcast, Cox Communications and Time Warner Cable are targeting language-specific and ethically tinged VOD packages to a growing [...]

Written by Ashna Shah and Edited by Charlotte Blumenfeld

Attention: Brand managers!
From: a multi-influential consumer

Hello! I am Indian. Asian-Indian, not Native American-Indian. The two can be confusing to those of you not paying attention. So pay attention.
I am a woman. I am in your stores, clocking through your websites, watching your commercials. I browse through your [...]

U.S. Hispanic consumers are more optimistic about their financial future than non-Latinos, but the recession is sharply eroding Hispanics’ traditional brand loyalty and fondness for advertising.
Just 31% of Hispanics surveyed this year said that “Advertisements help me decide what to buy,” a 16% drop from the number of respondents who agreed with that statement a [...]

The concept of integrating into a new culture seems to be one of the more interesting fields of study for sociologists across the world as immigration changes societies and countries. LA Times published a study from Journal of Primary Prevention on raising children in the US where teenagers of Latino families new to the United [...]

The latest Consumer Dynamics study from Acxiom, entitled “Getting Into the Market Share Race With the Emerging Hispburbanite Market,” taps into the explosive Hispanic growth centered in 10 markets:
- Charlotte, NC
- Nashville-Davidson, TN
- Raleigh, NC
- Memphis, TN
- Greensboro, NC
- Little Rock, AR
- Indianapolis, IN
- Birmingham, AL
- Minneapolis, MN
- Aurora, CO
The study reveals:
- Hispanic suburban expansion [...]

Lauren Romero from Wave discusses on Engage: Hispanics the process of categorizing US Hispanics after their level of acculturation of the US culture while at the same time staying (or not) in the Hispanic.
Lauren argues that “…every bi-cultural (not necessarily bilingual) Latino in this country knows that the “acculturation” approach to Latino consumer segmentation [...]