Toyota and Telemundo Team to Embed Texts in Telenovela Opening
In: Creative Design|Multicultural Marketing|Online Marketing
8 Jun 2009
Interesting way of connecting viewer, website and TV-telenovela from Telemundo. In the novela area of Telemundo.com, surrounded by Toyota images, users are invited to “Send your message to the world” in a text of up to 38 characters to be used in “Mas Sabe El Diablo”. Each day, Telemundo sifts through the texts — 5,000 arrived during the novela’s first week — and notifies the day’s winner before rushing to modify the opening sequence with the new message.
Source: http://adage.com/hispanic/article?article_id=137082
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