By now, most of us have seen the growth curve for the Latino population in the US and with a population segment looking to make out close to 25% of the US population by 2050, it’s important to understand the psuchographics behind the sub-groups in this groups. The Medil Report in Chicago has a telling story on the differences of calling oneself Spanish/Hispanic/Latino or “Mexicano”.
Source: http://news.medill.northwestern.edu/chicago/news.aspx?id=133301
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