Sign of the Times – Hispanic foods moving out of the ethnic aisle

More and more supermarket chains are opening up their stores for Hispanic and ethnic food. While in Europe the ethnic food is still practically hidden away in the “exotic food”-section, the retailers in the US is giving shelf space to Hispanic and other ethnic food due to consumer demand and potential.

MSNBC reports on several major chains that are expanding their specialty offerings to capture business from Latinos such as Wal-Mart, Sam’s Club and Publix.

Some data:
Hispanic consumers tend to shop for groceries more often than the average U.S. consumer, cook from scratch more often, buy more fresh items and spend an estimated 20 percent more at the store, according to the Food Marketing Institute.

At the Food Marketing Institute’s last count, in 2005, Hispanic consumers spent considerably more on groceries than average U.S. consumers: an average of $133 per week per household versus $91. They also estimate Hispanics direct an estimated 34 percent of their grocery shopping outside their primary grocery store, compared with 18 percent among general U.S. shoppers.

Source: http://www.msnbc.msn.com/id/31356017/ns/business-retail/

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