Filipinos Among the Biggest Spenders in U.S.

Filipinos are among the biggest ethnic spenders in the US, second only to Indians, and spending an average of $88.6 billion in goods and services annually.

The University of San Francisco has conducted a nationwide research on Filipino consumption and financial situation. The report, entitled “Demographics, Culture and Behavior” was presented at a media forum organized by the Philippine American Press Club-USA, together with the Asian American Advertising Federation.

Additional information about the Filipino American market:
* Filipino Americans have the highest employment rate at 68.9 percent compared to 64.8 percent overall nationwide;
* About 63 percent conduct their banking online and 75 percent use the ATM;
* About 68.9 percent of Filipino Americans are employed compared to 64.8 percent nationwide;
* About 5.5 percent of Filipino Americans live below the poverty line compared to 13 percent nationwide;
* McDonalds, Walmart, and Costco are their most popular brands;
* They spend an average of $147 a week on groceries; and
* about 93 percent practice recycle.

Source: New America Media

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