Ethnic Media Reaching Record Numbers in U.S.

Nearly 60 million Americans now regularly get information from ethnically oriented TV, radio, newspapers, and Web sites, many of which are published or broadcast in languages other than English — and that number is on the rise.
OneWorld.net published data from New American Media on the growth of ethnic media from 2005 and to determine where the 69 million Hispanics and African and Asian Americans in the United States get their information, pollster Bendixen conducted a poll in eight languages — Cantonese, English, Hindi, Korean,  Mandarin, Spanish, Tagalog (a language of the Philippines), and Vietnamese. The pollsters surveyed over 1,300 ethnic Americans in April and May.

Bendixen determined that more than four out of every five Americans of those ethnic backgrounds are now being informed on a regular basis by ethnic media. Many consider non-English programming their primary source of information, though most also get information from mainstream, English-language media like CNN, Fox News, and the major networks CBS, NBC, and ABC.

The number of U.S. adults consuming ethnic media is up 16 percent — from 51 million to 57 million — since 2005, when Bendixen conducted the first poll of this sort.

Source: http://news.newamericamedia.org/news/view_article.html?article_id=8bb0c256d866e8e99e74fc734d5cef67

http://us.oneworld.net/article/364183-ethnic-media-reaching-record-numbers-us

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