Airlines Hispanic Summer Campaigns

Summer’s here (at least for us in Europe) and it’s travels season for many. Two of US’ largest airlines launched Hispanic advertising campaigns for the summer season:

American Airlines launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve the booming Latino population. The campaign – conceived by American’s longstanding U.S. Hispanic agency, Zubi Advertising Services, Inc. – will target Hispanic consumers with advertising in print publications and the major Spanish-language TV networks, Univision and Telemundo, among other media. The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program, the world’s first loyalty program and consistently recognized as the best in the industry.

Southwest Airlines has created a Hispanic-market campaign called “Mr. Destination” that includes television, radio and online elements. The effort, which launched last week, is running on Univision, Telemundo, Azteca, Galavision, CNN Español, ESPN Sports, national Hispanic radio stations and Internet portals like Univision.com. A spokesperson for the Dallas-based airline says the two ads — one for business-class customers and the other for leisure travelers — are in Spanish, with a bilingual landing page on the Web site. The effort is via Dallas-based Dieste, the airline’s Hispanic AOR for over a decade. The spokesperson says Southwest typically does three Hispanic-market campaigns per year. Ads feature Southwest Airlines President and CEO Gary Kelly, as well as employees and customers. The effort — which also has print, radio, online, and in-airport components — is set to run through August.

Source: Portada Magazine

No related posts.