eMarketer estimates that this year there will be nearly 23 million US Hispanics online, over 50% of the US Hispanic population. The US Hispanic Internet population is growing—in numbers, broadband connections and time spent online. Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in [...]

US Spanish-language movie channel Cinelatino, has launched a broadband Web site that offers film lovers a one-stop news and entertainment destination covering the world of Spanish-language film. With more than 3.6 million cable and satellite subscribers on major cable, satellite and telephony providers throughout North America, Cinelatino offers the most current Spanish-language blockbusters and critically-acclaimed [...]

Summer’s here (at least for us in Europe) and it’s travels season for many. Two of US’ largest airlines launched Hispanic advertising campaigns for the summer season: American Airlines launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve the booming Latino population. The [...]

Findings undercut networks that target prospects based on Internet use habits – Like print ads, context matters when it comes to the effectiveness of Internet ads, according to new findings from media researcher McPheters & Co. Analyzing the effectiveness of Internet banner ads, McPheters, collaborating with Condé Nast and CBS Vision, found that online ads [...]