Latino Consumer Market Growing More Than Twice as Fast as General Consumer Market

The 7th edition of Packaged Facts “The Hispanic (Latino) Market In The USA” was released in March and has some interesting facts. As the Hispanic buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumers grew more than twice as fast as expenditures by non-Hispanic consumers.

The impact of Latinos on American society will get even stronger over the coming decades. The 133 million Hispanics expected to be living in the U.S. in 2050 will account for 30% of all Americans. The Latino population alone will be larger than the entire U.S. population was in 1940.

This report highlights the attitudes and behavior of Hispanic adults across age groups and generations from Gen-Y and Gen-X Latinos through younger and older Boomers. One of the most striking findings of the report is that there are nearly uniform differences between Hispanic and non-Hispanic consumers across all age groups. That is, most of the consumer attitudes and behavior of Gen-Y and Gen-X Hispanics are different from those of their non-Hispanic counterparts, while Latino Boomers think and act differently than non-Hispanic boomers. This suggests that strong cultural ties continue to differentiate Hispanics from non-Hispanics, regardless of age and degree of acculturation. It highlights the attitudes and behavior of Latino consumers in key areas including fashion and personal care, eating at home and health and wellness and a detailed analysis of leisure and entertainment patterns and media usage trends.

The report highlights trends and opportunities shaping the Hispanic market and assesses the buying power of Hispanic consumers. It also contains details on the demographic characteristics of the Hispanic population and the economic status of Latinos today, an in-depth analysis of immigration and acculturation trends as well as profiles of the seven largest Hispanic national segments. The next chapter analyzes the core values of Hispanics and provides an in-depth analysis of the attitudes and behavior of Hispanic consumers across generational lines.

If you can afford the price tag of $ 3 850 it sounds like an interesting read.

Source: http://www.hispanictips.com/2009/05/28/latino-consumer-market-growing-twice-as-fast-as-general-consumer-market/

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