Latinas Focus on Education, Careers and Family

A new study from Telemundo and Meredith Hispanic Ventures on Hispanic women reports that Latinas have “redefined their priorities,” with higher education and careers now trumping getting married as top goals.

The study, titled “What Latinas Want” combined quantitative and qualitative research and had a national sample of 1,004 Latinas, ages 18-64. A sub-sample of 500 non-Latinas, ages 18-64, was also collected for comparison purposes.

• 80 percent of those surveyed said that higher education was a top personal goal and 72 percent said career development was a priority. That compares to 50 percent who indicated that getting married mattered more.

• Some of the differences between the Latina group and non-Latina were: While Latinas and non-Latinas both find personal development and family rewarding, Latinas place greater importance on their relationships with their parents (65 percent Latinas vs. 55 percent non-Latinas) and taking care of their aging relatives (42 percent Latinas vs. 27 percent non-Latinas).

• Just over 80 percent of respondents said that they are either primary decision makers of the family’s finances or they make decisions together with their spouse. Their top three financial concerns were: rising taxes; the future development of social security; and saving for retirement.

Source: http://www.adweek.com/aw/content_display/news/agency/e3i47013cc613835ebc790cc4bca9ca4854

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