In: Creative Design|Multicultural Marketing|Online Marketing
27 May 2009
A little humor and the latest technology are part of a new awareness campaign Pase La Voz - part of the American Heart Association’s Conozca Su Corazon heart-health program for Hispanics.
Beginning May 26, individuals will have three months to sign up to receive a free, weekly health message in Spanish or English sent to their mobile devices for the next 45 weeks. Participants can sign up to receive lighthearted audio health messages voiced by popular Latino comedians in English or Spanish. The messages will include information on risk factors, prevention, healthy cooking and physical activity. They can also visit Americanheart.org and access Pase La Voz audio messages, ring tones and wallpapers.
Source: http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/05-26-2009/0005032349&EDATE=
http://www.americanheart.org/presenter.jhtml?identifier=3042458
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| Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing. |
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