Humour The Way To Go For Hispanic Heart Disease Online Health Care Campaign

In: Creative Design|Multicultural Marketing|Online Marketing

27 May 2009

AHAA little humor and the latest technology are part of a new awareness campaign Pase La Voz - part of the American Heart Association’s Conozca Su Corazon heart-health program for Hispanics.

Beginning May 26, individuals will have three months to sign up to receive a free, weekly health message in Spanish or English sent to their mobile devices for the next 45 weeks. Participants can sign up to receive lighthearted audio health messages voiced by popular Latino comedians in English or Spanish. The messages will include information on risk factors, prevention, healthy cooking and physical activity. They can also visit Americanheart.org and access Pase La Voz audio messages, ring tones and wallpapers.

Source: http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/05-26-2009/0005032349&EDATE=

http://www.americanheart.org/presenter.jhtml?identifier=3042458

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