US auto manufacturers investing in Hispanic Marketing

There’s a reason US auto manufacturers are investing heavily in Hispanic marketing while their overall car sales numbers are falling drastically – with double digit growth in car sales to Hispanic Americans over the past few years, more than $1 trillion in buying power owned by this segment, continued migration and more than a third of the current U.S. Hispanic-American population being under 18, Hispanic-Americans represent a current and future growth market that cannot be ignored by auto makers. Portada Online reports about the launch of AutoTraderLatino.com which is aiming to take a share of this growing market of young car buyers when searching for car models online.

Source: http://www.portada-online.com/html/website/paid/2009/041509/Autotrader-latino-Hispanic-Car-Market.aspx

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