Top 50 Advertisers in Hispanic Marketing aims for USD 1 trillion Market
2 Apr 2009
Hispanic spending power in the United States is expected to top $1 trillion by 2010 and companies are in the race for those cash buckets. HispanicBusiness.com has a well-written article on demographics and potential for this group that now constitutes 15.1% of the US population.
Here’s the list of the 50 top advertisers in hispanic marketing 2008:
Parent Company /Jul 07- Jun 08 $(000)
BROADCASTING MEDIA PARTNERS INC, 192790.531
PROCTER & GAMBLE CO, 175190.922
LEXICON MARKETING CORP, 146296.438
AT&T INC, 127552.062
GENERAL MOTORS CORP, 110350.867
TOYOTA MOTOR CORP, 108015.836
MCDONALDS CORP, 107282.828
VERIZON COMMUNICATIONS INC, 100233.695
US GOVERNMENT, 90886.141
JOHNSON & JOHNSON, 86577.477
SEARS HOLDINGS CORP, 77234.453
CERBERUS CAPITAL MANAGEMENT LP, 70201.852
FORD MOTOR CO, 68413.148
NISSAN MOTOR CO LTD, 68147.211
WAL-MART STORES INC, 64791.992
STATE FARM MUTUAL AUTOMOBILE INS CO, 57058.055
DIRECTV GROUP INC, 56541.090
DEUTSCHE TELEKOM AG, 55544.105
SPRINT NEXTEL CORP, 55154.590
WALT DISNEY CO, 54653.309
ALLSTATE CORP, 52427.871
YUM! BRANDS INC, 52321.793
JC PENNEY CO INC, 50600.914
VIGNETTE PARENT, 50524.137
NESTLE SA, 44707.656
ANHEUSER-BUSCH COS INC, 42081.707
TARGET CORP, 41461.551
TIME WARNER INC, 41277.238
HONDA MOTOR CO LTD, 41026.910
HOLY LAND CHRISTIAN MISSION, 41014.020
HOME DEPOT INC, 40759.523
CONSOLIDATED CREDIT CNSLNG SVCS INC, 40659.926
FORD MOTOR CO-DA, 40017.316
UNILEVER, 39643.809
LOREAL SA, 39546.359
ECHOSTAR COMMUNICATIONS CORP, 37848.078
SABMILLER PLC, 36997.504
KRAFT FOODS INC, 36198.961
LOWES COS INC, 32469.252
GENERAL ELECTRIC CO, 31552.992
MACYS INC, 31162.174
SC JOHNSON & SON INC, 31112.357
NEWS CORP, 30806.127
MOLSON COORS BREWING CO, 30624.412
CLOROX CO, 29873.727
HARBINGER CAPITAL PARTNERS, 29587.672
BLUEHIPPO CAPITAL LLC, 29438.969
WENDYS INTL INC, 29390.508
GENERAL MOTORS CORP-DA, 29301.789
TPG CAPITAL LP, 29036.285
Related posts:
- What a CPG Company Needs to Know to Successfully Reach the Hispanic Consumer During his keynote speech at the “Hispanic Digital and Print...
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2 Responses to Top 50 Advertisers in Hispanic Marketing aims for USD 1 trillion Market
Small Increase in Hispanic Media Spend 2008 | .:: Ad Sheik ::.
April 6th, 2009 at 08:52
[...] this to the top advertisers in Hispanic media during 2007 and you’ll see that companies like Broadcasting Media Partners and Lexington Marketing Corp [...]
US auto manufacturers investing in Hispanic Marketing | .:: Ad Sheik ::.
April 15th, 2009 at 18:47
[...] a reason US auto manufacturers are investing heavily in Hispanic marketing while their overall car sales numbers are falling drastically – with double digit growth in car [...]