Small Increase in Hispanic Media Spend 2008

The global recession has left it’s marks on the multicultural (hispanic) media spend in the US – a slight increase of 2.8% of marketing invested in Hispanic media for 2008, according to AdAge.com. Of the Top 100 advertisers, 43 spent less 2008 than they did 2007. Here’s a list of the Top 10 advertisers in Hispanic media.

Compare this to the top advertisers in Hispanic media during 2007 and you’ll see that companies like Broadcasting Media Partners and Lexington Marketing Corp has dropped out of the Top 10.

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