List of Multicultural Ad Networks
In: Affiliate Marketing|Multicultural Marketing|Online Marketing
30 Apr 2009
Univision Interactive has just announced they will partner up with AdReady and launch an advertising platform for smaller businesses seeking to advertise towards Hispanic groups. It’s a self-service platform for display advertising suited for companies with budgets below $15 000/month. One interesting idea is the possibility for clients selecting and customizing banner templates in Spanish and English from an 800 stock banner inventory.
Online ad networks are becoming more common as more and more people go online, but ethnic ad networks are still in an early phase as the partner sites are somewhat trickier to find.
Here’s a list of some of the bigger multicultural ad networks in the US and Europe:
- Univision/AdReady (Spanish) |
- Directaclick (Spanish/Portuguese) | 500 partner sites/10 billion monthly impressions
- Batanga/HispanoClick (Spanish) | 800 partner sites/0.5 billion monthly impressions
- Consorte Media (Spanish) | +100 partner sites/0.5 billion monthly impressions
- NicheRevenue (Arabic, Iranian, Muslim, Misc.) | +100 million monthly impressions
- Indoor Media (South Asians in UK) | 850 000 unique users monthly
- Ad Sheik (Arabic, Balkan, Iranian, Polish, Spanish, Misc.) | 40 partner sites/45 million monthly impressions
- Gorilla Nation (African American, Spanish) | 50 partner sites/0.5 billion monthly impressions
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About this blog |
| Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing. |
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3 Responses to List of Multicultural Ad Networks
Cross-Culture Tweets - Week 18 of 2009
May 3rd, 2009 at 09:59
[...] RT @adsheik – List of multicultural ad networks [...]
Ted
May 13th, 2009 at 08:49
My experience is that campaigns through ad networks, multicultural or not, have poor results. Advertisers gets better results by targeting a selection of sites where you can customize the banner for each site.
The conversion rate for ad networks are usually very poor.
Niklas
May 13th, 2009 at 09:02
Depends on your product and the fit with the network you’re running ads on, I’d say. The strength of target group specific ad networks (and vertical networks in general) is, as you say, the selection of sites that are more suited for your product. Customer-friendly ad networks should help you customize your campaign and campaign creatives as much as possible. Many times people focus on the reach and not the match or quality on the sites selected.